Create an Action Plan for Event Growth

When you have an ongoing event that you feel has been going pretty well, but you’re ready to take it to “the next level” there are some steps you can take and questions to ask to get the “next level” ball rolling. First – you need to define the growth vision. Get together with your […]

Events: Don’t Lose Sight of the Big Picture

As many times as I tell my clients that the “devil is in the details” when planning an event, I also remind them not to get so bogged down in the nitty-gritty that they lose sight of the original vision of what they want to accomplish. Of course, attention to detail is extremely important – […]

Events: Think About the “Why”

To build a strategy around an event that your team or organization wants to produce, make like a two year old and keep asking “Why?” Goals and strategies are going to be very different based on how you answer the “Why are we doing it?” and “Why is it important?” questions. Take the following different […]

Trade Show Strategies: Combating the “Can’ts” of Measuring Events – part 1

A colleague and I were talking today about face-to-face marketing measurement and after talking for a while she said to me, “It just makes so much sense! Why don’t more people just do it?” I listed four reasons that I’ve heard people say for why they don’t do measurement at their trade show or event; 1) […]