Create an Action Plan for Event Growth

When you have an ongoing event that you feel has been going pretty well, but you’re ready to take it to “the next level” there are some steps you can take and questions to ask to get the “next level” ball rolling.

  1. First – you need to define the growth vision. Get together with your team (even if your team is just you and one other person in your organization or your business consultant) and create the goal of where you see things going – What is the “big picture”? Is it realistic? Does the team agree on the vision?
  2. Once you’ve defined and agreed on the vision, you need to determine what the steps will be to get there and a time frame – Will it take a year? two? three? And what, and can you make the incremental changes, tweaks or additions to your current plan that you need to, to get you where you want to go?
  3. Set some measureable benchmarks along the way to make sure that you’re on track with changes
  4. Choose a regular time frame to review the plan with the team as you go (monthly, quarterly, annually) to make sure you’re all still on board, that the direction is still relevant and administer tweaks to the plan as needed as you go along.

You can certainly take events to “the next level” whatever that means to you, you just need to do a bit of work up front to create the measurable and achievable action plan  you’ll need to stay on track and be successful.

About Susan Brauer

Susan Brauer, CME and president at Brauer Consulting Group, has more than 20 years experience in the trade show and events industry. Her experience in setting strategic, quantifiable objectives, promoting and strengthening key corporate messages and demonstrating ROI has led her to also become a sought-out speaker at national trade show events and conferences. Susan’s areas of expertise include strategic goal-setting, event measurement programs, booth staff training and hands-on, interactive workshops.

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