Use Your Graphic Messages to Pull in Target Audience

If the graphics in your booth are only telling passing attendees who you are and what you do, you’re missing the piece that’s going to get your target audience’s attention and actually maybe get them to stop and come in to talk. That is, WIIFM or What’s In It For Me. Make sure that you […]

Tradeshow Strategies: Meaningful Graphics Messaging

When it comes to tradeshows, your booth can easily get lost in all the visual clutter on the show floor. Attendees passing by in the aisles are bombarded with colors, lights, and marketing, so it is up to you and your team to think through your messaging and branding to stand out to your target […]