The fourth and final reason I hear people tell me that they don’t prepare a measurement strategy for their events and trade shows is, “What if measurement shows that my event is no good?” First of all, I doubt seriously that your entire event has been a waste of time and that nothing good is […]
Tradeshow Strategies: Combatting the “Can’ts” of Measuring Events – part 4
February 19, 2015 by Leave a Comment
Tradeshow Strategies: Combatting the “Can’ts” of Measuring Events – part 3
January 23, 2015 by Leave a Comment
The third reason people give me for not developing a measurement strategy for their trade shows and events is that they don’t know what can be measured that would be meaningful. They do their event and then try to decide afterwards based on memory or gut reactions, whether it was successful or not. A better […]
Trade Show Strategies: Combating the “Can’ts” of Measuring Events – part 1
November 15, 2014 by Leave a Comment
A colleague and I were talking today about face-to-face marketing measurement and after talking for a while she said to me, “It just makes so much sense! Why don’t more people just do it?” I listed four reasons that I’ve heard people say for why they don’t do measurement at their trade show or event; 1) […]
Trade Show Strategies: How Will We Measure Success? – Part 3
October 14, 2014 by Leave a Comment
People often ask me, “Besides the number of leads we get, what can be measured at a trade show?” Again, I’ll reitierate what I always say, if you haven’t set out a plan for what you want to accomplish at a trade show, it’s hard to measure anything. However, if you’ve answered the first two […]