As many times as I tell my clients that the “devil is in the details” when planning an event, I also remind them not to get so bogged down in the nitty-gritty that they lose sight of the original vision of what they want to accomplish. Of course, attention to detail is extremely important – […]
Events: Think About the “Why”
June 18, 2016 by Leave a Comment
To build a strategy around an event that your team or organization wants to produce, make like a two year old and keep asking “Why?” Goals and strategies are going to be very different based on how you answer the “Why are we doing it?” and “Why is it important?” questions. Take the following different […]
Trade Show Strategies: Targeting the Right Audience – Part 2
September 20, 2014 by Leave a Comment
In my last blog spost I talked about three questions that you need to ask when building your trade show strategies: Why are we going? Who is our target audience? How will we measure success? This post deals with question number two – Who is our target audience? Again, you want to make sure the you […]
Trade Show Strategies: First Things First – Part 1
August 6, 2014 by Leave a Comment
When building a strategic action plan for your trade show or event, there are three questions that you need to ask: Why are we going? Who is our target audience? How will we measure success? This blog deals with the first question – “Why are we going?” Don’t try to answer this one yourself – […]
Take Time to Plan
June 29, 2014 by Leave a Comment
When we were first dating, my (now) husband found out that I enjoy downhill skiing and suggested that we go on a ski trip to Colorado, which I happily accepted. Our first morning on the mountain, I informed him that I was going to take a quick lesson to “get my legs under me.” He […]